SOURCING · INTERNATIONAL DEVELOPMENTcontact@martigane.com ↗
M.MARTIGANEINTERNATIONAL
PROSPECTING & EXPORT DEVELOPMENT

Export prospecting and distributor searches

Structure your prospecting: select contacts, present your offer and follow up on discussions.

YOUR PROJECT IN PRACTICE

Support
tailored to your needs.

We define the scope together according to your request, the products involved and the intended destinations.

01

Define the profile of importers, distributors or customers sought

02

Build a relevant selection of business contacts

03

Prepare outreach and business meetings

04

Organise follow-ups and opportunity tracking

POINTS TO EXAMINE

Organising a sustained approach

A contact list is a starting point. Progress depends on a clear offer, well-chosen contacts and follow-ups adapted to their responses.

Preparing your offer

Gather your company presentation, product sheets, commercial terms, available volumes and indicative lead times.

Qualifying contacts

Distribution channel, product categories, geographical coverage and stated needs help prioritise discussions.

Keeping a record of discussions

For each contact, record their response, requested documents, pending points and next action. A meeting is not yet an order.

A BASIS FOR DECISIONS

Concrete information
for your project.

The prospecting plan can include qualified targets, a presentation outline and an opportunity tracking table. Outreach and its scope are agreed in advance.

Let’s prepare our first conversation.

Present your business, target country, objective, steps already taken and timeline. We will assess the scope of support on this basis.

Introduce my project ↗

Targeting the right business contacts

Export prospecting connects your offer to an identifiable need. Contact quality depends on business activity, decision-making role and ability to distribute or use the product. A large but poorly targeted list may yield few useful discussions.

First describe the target profile: customer type, territory, sales channel and assortment. See our guide to find an export distributor. It explains how to prepare a presentation, qualify interest and organise the relationship after initial discussions.

Adapting the message to the prospect’s request

The first message should make clear what you offer and why it matters to the recipient. Reference, format, delivery options and the intended cooperation provide concrete anchors. Avoid announcing volumes or commitments you cannot confirm.

After a response, focus on the information requested. A packaging question is not answered by another general presentation. Link every opportunity to a next step: sending a sheet, clarifying a quote, preparing a sample or arranging a meeting.

Tracking progress without confusing interest with sales

Distinguish identified contacts, active discussions, offers under review and confirmed orders. These stages show where progress stalls. Feedback may also lead to revisiting positioning through market research, rather than repeatedly following up on an unsuitable proposal.

FREQUENTLY ASKED QUESTIONS

Preparing your request

How should you choose a distributor to contact?

Review its territory, customers, ranges and sourcing model. Its profile should match your offer and the functions expected in the relationship.

How should sales follow-ups be organised?

Keep the discussion date, the contact’s request and the agreed next step. Adapt follow-up to the file’s status instead of repeating a general presentation.

LET’S BUILD THE NEXT STEP

Your next project
starts with a conversation.

Let’s discuss your project ↗