SOURCING · INTERNATIONAL DEVELOPMENTcontact@martigane.com ↗
M.MARTIGANEINTERNATIONAL
MARKET RESEARCH & MONITORING

Export market research and commercial monitoring

Prepare market entry by clarifying demand, distribution channels and your offer’s positioning.

YOUR PROJECT IN PRACTICE

Support
tailored to your needs.

We define the scope together according to your request, the products involved and the intended destinations.

01

Define the market, customer segments and uses

02

Compare offers, observed prices and sales channels

03

Prepare interviews and feedback on your commercial proposal

04

Define what to monitor and the next decisions

POINTS TO EXAMINE

Questions to resolve

A market should be studied in relation to your product, customers and objectives. Useful research separates available information, assumptions to test and points requiring local verification.

Demand and uses

Which buyers should you target? Which formats, volumes, selection criteria and purchasing habits matter?

Competition and distribution

Which offers are already available? Through which channels? What could differentiate your proposal?

Commercial validation

Buyer discussions and sample feedback can help test interest in your offer before a larger commitment.

A BASIS FOR DECISIONS

Concrete information
for your project.

A scoping note can bring together priority segments, sources consulted, positioning assumptions and a verification plan. Expected content is defined at the start of the project.

Let’s prepare our first conversation.

Present your business, target country, objective, steps already taken and timeline. We will assess the scope of support on this basis.

Introduce my project ↗

Distinguishing exploratory research from an investment decision

Initial research can identify promising segments and formulate assumptions. A larger commitment usually requires additional checks. The study’s scope should fit the decision, budget and acceptable degree of uncertainty.

The method in our export market research guide connects commercial questions with information to collect. Each finding should be traceable to a source, observation or discussion, with its date and limitations. Older data may provide context without adequately describing the current situation.

Building monitoring that leads to action

Commercial monitoring follows a limited set of useful topics: changes in an assortment, new players, packaging changes or buyer expectations. Its value depends on how information is shared and used. A signal should be verified and put in context before changing a decision.

Define the sources, review frequency and people responsible for examining changes. A summary can distinguish new facts, assumptions and proposed actions. Keep it short enough to use while making the supporting evidence accessible.

Preparing a measurable commercial test

A test may cover a few references, one channel or a customer group. Before launch, define what you want to learn: product interest, format suitability or requirements for an order. Then export prospecting allows these assumptions to be tested with the relevant contacts.

FREQUENTLY ASKED QUESTIONS

Preparing your request

Where should export market research begin?

Define the decision, country, customer segment and product. This scope helps select useful sources and questions.

Can a study guarantee commercial results?

No. It documents assumptions, identifies uncertainty and prepares tests. Commercial outcomes still depend on the market and project execution.

LET’S BUILD THE NEXT STEP

Your next project
starts with a conversation.

Let’s discuss your project ↗