SOURCING · INTERNATIONAL DEVELOPMENTcontact@martigane.com ↗
M.MARTIGANEINTERNATIONAL
PLANNING AN OVERSEAS PRESENCE

Planning an international presence

Before entering a new territory, identify operational needs, required resources and points to verify.

YOUR PROJECT IN PRACTICE

Support
tailored to your needs.

We define the scope together according to your request, the products involved and the intended destinations.

01

Compare local distribution, representation and your own presence

02

Define premises, logistics and staffing needs

03

Build a timeline and working budget

04

Identify the checks and specialists required

POINTS TO EXAMINE

Defining the right level of presence

International development can start with a distributor or commercial partnership. Establishing your own presence calls for broader preparation: organisation, budget, recruitment and local obligations.

Establishment scenarios

Compare objectives, resources and constraints for indirect distribution, commercial representation or a local entity.

Premises and operations

Define requirements for offices, storage, transport and equipment. Specify location criteria and costs to document.

Budget and financing

Identify investments, start-up expenses and cash-flow needs. Financing options must be reviewed with the appropriate organisations and advisers, without assuming approval.

A BASIS FOR DECISIONS

Concrete information
for your project.

A preparatory file can include scenarios, a timeline, a provisional budget and required approvals. Every assignment depends on the country, sector and available participants.

Let’s prepare our first conversation.

Present your business, target country, objective, steps already taken and timeline. We will assess the scope of support on this basis.

Introduce my project ↗
GOING FURTHER

Other aspects
of your development.

Acquisition or equity investment

External growth starts with defining the target, budget and industrial or commercial rationale. Valuation, due diligence and transaction structuring require specialist legal and financial advice. You can present this type of project in the first discussion to explore its scope.

Recruitment and local organisation

Identify roles to create, required language and commercial skills, and the management approach. Recruitment, local employment and any employment-hosting arrangements must be examined with providers authorised in the country concerned.

Financing and potential support

A prepared project distinguishes investment, operating expenses and cash-flow needs. Any financing or support application depends on the file, country and criteria of the organisations approached. Approval is never guaranteed.

Poland and Central Europe: how should you present your needs?

Specify whether you seek a manufacturer, distributor, subcontractor or establishment location. Add your requirements, budget and timeline. Feasibility and the participants needed must be determined for each project.

Choosing a presence suited to the project stage

A company may consider several development models: remote sales, a distributor, a local partnership or its own entity. The choice depends on its offering, customers and resources. It should relate to operational objectives: proximity to customers, stock availability, customer follow-up or developing production.

An export market study can inform the initial assumptions. It should be supplemented by an analysis of resources and local constraints. Preparation is not about choosing an address before defining the purpose of the future presence.

Building a schedule of approvals

Some decisions depend on other steps: stock size depends on expected sales; premises depend on logistics; team structure depends on tasks. Show these dependencies in a timeline and identify when decisions to proceed must be made.

The working budget must distinguish initial investment from operating expenses. Commercial assumptions still need testing against the market. Legal, employment, tax and financial matters must be examined by specialists competent for the country and transaction.

Planning a gradual scale-up

Define the expected outcomes of the first steps and the information needed to evaluate them. A launch allows assumptions to be updated before committing further resources. Feedback from export prospecting and initial commercial partners can contribute to this review.

FREQUENTLY ASKED QUESTIONS

Preparing your request

Do you need to establish an entity before exporting?

The form of presence depends on the project. Distribution, representation, partnerships and your own entity address different needs; their conditions must be assessed for the country concerned.

How should an early-stage establishment project be presented?

Specify your business, territory, objectives, expected budget and timeline. Separate decisions already made from assumptions still to be verified.

LET’S BUILD THE NEXT STEP

Your next project
starts with a conversation.

Let’s discuss your project ↗